App makers are actively discussing integrating their products designed to ensure women’s safety into handsets in the wake of the government notification to install panic buttons in all mobile devices from January 2017.
Some of the well-known personal safety apps, including VithU, Woman Safety Shield, I Feel Safe, Nirbhaya: Be Fearless, I’m Shakti and Secure Her, are compatible with Android OS-based smartphones.
These apps come at a very negligible or zero cost to handset vendors, and can be leveraged with existing hardware modules. Some like handset vendor Karbonn are developing their own women’s safety app, while Korean major LG has already unveiled a phone with a panic button.
“We are in advanced talks with few device makers to install the ‘I Feel Safe’ with a panic button option with some of the device vendors,” said Bhawna Kumari, business head at MSAI, adding that the company is running field trials. MSAI provides software solutions and IMEI (International Mobile Equipment Identity) numbers to mobile device makers.
Kumari, however, refused to disclose the names of vendors incorporating such an app, but added that the new bundled devices are likely to hit retail store shelves starting August.
The ‘I Feel Safe’ app will be available in some of the mobile phone models across 2G, 3G and 4G technologies being launched in the Indian market shortly. Device makers, according to the executive, are eager to grab the market by demonstrating a user-friendly safety app with the panic button option as a unique business proposition.